Marketing | Business Development

Delivering solutions through innovative thinking.

While successfully overcoming the challenges of dynamic fast-paced environments, I have excelled and proven myself an asset within various domains.

As a natural leader, I have helped achieve business growth through increased sales, the fostering of strategic partnerships, and managing and training sales teams.

I have been instrumental in developing better business practices, including creating operating procedure content and the streamlining of training modules to increase on-boarding efficiency, productivity, and output.

Marketing Director

May 2015 – Present

Location: Austin, TX; Denver, CO

  • Manage the marketing budget for a multi-million dollar engineering firm.
  • Facilitate the establishment and growth of engineering offices into new markets outside of the Houston, TX region.
  • Develop and launch a modern and cohesive brand identity for the existing firm to demonstrate the unified expansion to new markets.
  • Champion the use and implementation of CRM & project management software including the creation of training materials for the handbook of operating procedures as well as presentation information for employee training sessions.
  • Responsible for market research and industry outreach in new markets including canvassing and prospecting to build professional relationships and generate new business.
  • Create and manage all marketing campaigns for both online advertising and direct mail.
  • Oversee company website and responsible for updating social media pages.
  • Direct all internal and external events within multiple regions.

Area Sales Manager

Kingspan Insulated Panels Australia
Jan 2015 – Apr 2015
Brisbane, QLD

  • Presented product information to architects, specifiers and building managers with the aim of promoting the sale and use of Kingspan Insulated Panels.
  • Conducted technical presentations for roofing and cladding contractors including builders, architects, and developers, focusing on the range of Kingspan’s products that would fit within the builders design.

National Sales Manager

icatchers Exhibitions and Displays
Sep 2014 – Jan 2015
Brisbane, QLD, Australia

  • Strategized and implemented campaigns to help extend the reach of an established national business which specialized in custom exhibition displays.
  • Established customer relationship management processes that could be shared across teams to help deliver outstanding customer service.
  • Built a client database to track new clients and increase retention.

National Architect & Design Manager

Big Ass Fans
Jul 2012 – Jun 2014
Brisbane, QLD, Australia

  • Launched Haiku product in Australia in 2012 and drove new product sales to over $3 million in 2013.
  • Leader in company sales for the Haiku product and consistently averaged 20% of total company sales for multiple quarters.
  • Top BAF Australia sales person in 2013.
  • Utilized and implemented a disciplined sales process as part of the CRM package.
  • Developed an efficient sales process for use specifically across the Asia Pacific region which included writing technical manuals, creating presentations and developing the in-house training.
  • Provided mentorship and training to new employees through sales training and development modules as well as coaching new employees in sales techniques.
  • Reviewed design and building plans with professionals and consulted on the installation of products.
  • Presented AIA accredited continuing professional development courses.
  • Instrumental in building and maintaining relationships with key national and international clients.
  • Lead the sales team by monitoring sales targets and training new staff in best practice techniques to increase overall team sales.
  • Represented BAF at national and international trade shows and mentored and coach sales teams at shows.
  • Assisted in developing strategies for refining retail showrooms across Australian operations, including sales and lead generation, branding consistency, and improving customer service experiences.
  • Developed training for show room staff to generate more leads and sales, to create more efficient processes, and to enable staff to perform autonomously.

Administration Officer

Royal Flying Doctor Service of Australia
Oct 2011 – Apr 2012 Employment
Bowen Hills, QLD, Australia

  • Managed communications channels across departments and implemented effective communication strategies to enhance productivity.
  • Acted as a liaison between RFDS-QLD and Telstra and managed the mobile inventory and repairs.
  • Administered RFDS corporate travel and related financial and reconciliation information across the branch.
  • Processed invoices for travel expenses, mobile phone expenses and other miscellaneous expenses on a monthly basis and entered the invoices into the Finance One system.

Police Officer

City of Norcross Police Department
Jun 2007 – Aug 2011
Norcross, GA, USA

  • Operated autonomously as a self-initiated patrol officer, enforcing traffic laws, and responding to dispatched calls that ranged from assisting citizens to high-stress crimes in progress.
  • Composed detailed quality reports of incidents and testified to those events in open court.
  • Responded to high risk calls and served high risk warrants as a member of the special weapons and tactics (S.W.A.T.) team.
  • Worked successfully in a high-stress team environment and provided leadership to new recruits.
  • Attended more than 733 hours of job-specific training including trainings on diversity, ethics and integrity.
  • Employee of the Month in both 2008 and 2009.
  • Received a merit from Mothers Against Drunk Driving (M.A.D.D.) for driving under the influence (DUI) prevention in 2009 and 2010, as well as having had the most DUI arrests in the department in 2009.