May 2015 – Present
Location: Austin, TX; Denver, CO
- Manage the marketing budget for a multi-million dollar engineering firm.
- Facilitate the establishment and growth of engineering offices into new markets outside of the Houston, TX region.
- Develop and launch a modern and cohesive brand identity for the existing firm to demonstrate the unified expansion to new markets.
- Champion the use and implementation of CRM & project management software including the creation of training materials for the handbook of operating procedures as well as presentation information for employee training sessions.
- Responsible for market research and industry outreach in new markets including canvassing and prospecting to build professional relationships and generate new business.
- Create and manage all marketing campaigns for both online advertising and direct mail.
- Oversee company website and responsible for updating social media pages.
- Direct all internal and external events within multiple regions.